Shanghai

As a well-established jewelry retailer in China and Hong Kong, Enzo ensures beauty and quality in their creations. Our goal is to create an elegant yet modern identity that reforms the traditional impression of physical jewelry retailers. We aim to create a space that is fashionable, sophisticated and appealing for tasteful customers, much like Enzo’s wide range of jewelry.

Light grey creates a neutral but sophisticated background. It is complemented with vintage brass and modern white, a luxurious color scheme that evokes palace-like sensibilities. The softness of the surroundings accentuates the dazzling beauty of the jewelry, as well as the brand’s appreciation of colored gemstones.

The design of furniture units are achieved through a balance of straight surfaces with curved legs inspired by the curves of a stiletto heel. The minimal details represent a modern reinterpretation of classical furniture, giving the space a sense of an effortless statement.

The mixture of light washing out from the walls creates a soft and elegant atmosphere to enhance customer’s full experience. The cashier and the consultation area is located at the back of the shop in order to maximize the retail zone, along with LED strips and curtains to create a relaxing but luxurious area that encourages customers to linger a little longer.