Beat the heart

This flagship shop was located at The Heritage 1881, Hong Kong, a historical preserved building. The new identity has to project a new look of the shop, easy to understand, be recognized, and elegant, in order to reflect the high value merchandise. The design concept was come from heart beating of happiness, exciting, temperament, splendor and referred to the pattern from Electrocardiogram as the graphical identity.  Colour scheme was Grey elegant with Titanium colour, and burgundy red ascend. Hexagon floor pattern was to echo the symbol of Emperor.